Reporting Named Accounts Reached Instead of Impressions in B2B Agency Campaigns
Agencies can now tie ad spend to actual buyers instead of just counting impressions.
Darius Yuen-Castillo
Investigations Editor
Darius leads the site's accountability reporting, with a background in investigative business journalism and a decade of work exposing fraud in influencer marketing and affiliate networks. He previously held staff positions at two independent digital media outlets.
1 story
Agencies can now tie ad spend to actual buyers instead of just counting impressions.